{ "category": "crypto", "label": "Crypto exchanges & wallets", "unit": "crypto exchange or wallet", "snapshot": "2026-06", "updated": "2026-07-07T06:04:39.230Z", "source": "Google Keyword Planner", "sourceNote": "Average monthly Google searches; Keyword Planner rounds volumes into bands.", "months": [ "2025-06", "2025-07", "2025-08", "2025-09", "2025-10", "2025-11", "2025-12", "2026-01", "2026-02", "2026-03", "2026-04", "2026-05" ], "countries": [ { "code": "WW", "name": "Worldwide" }, { "code": "US", "name": "United States" }, { "code": "IN", "name": "India" }, { "code": "GB", "name": "United Kingdom" }, { "code": "CA", "name": "Canada" }, { "code": "AU", "name": "Australia" }, { "code": "DE", "name": "Germany" }, { "code": "FR", "name": "France" }, { "code": "BR", "name": "Brazil" }, { "code": "MX", "name": "Mexico" }, { "code": "ID", "name": "Indonesia" }, { "code": "JP", "name": "Japan" }, { "code": "KR", "name": "South Korea" }, { "code": "IT", "name": "Italy" }, { "code": "ES", "name": "Spain" }, { "code": "NL", "name": "Netherlands" }, { "code": "TR", "name": "Turkey" }, { "code": "VN", "name": "Vietnam" }, { "code": "PL", "name": "Poland" }, { "code": "SG", "name": "Singapore" }, { "code": "SA", "name": "Saudi Arabia" } ], "brands": [ { "name": "MEXC", "vendor": "Exchange", "keys": ["mexc"] }, { "name": "Coinbase", "vendor": "Exchange", "keys": ["coinbase"] }, { "name": "Kraken", "vendor": "Exchange", "keys": ["kraken"] }, { "name": "Binance", "vendor": "Exchange", "keys": ["binance"] }, { "name": "MetaMask", "vendor": "Wallet", "keys": ["metamask"] }, { "name": "Trust Wallet", "vendor": "Wallet", "keys": ["trust wallet"] }, { "name": "OKX", "vendor": "Exchange", "keys": ["okx"] }, { "name": "Bybit", "vendor": "Exchange", "keys": ["bybit"] }, { "name": "Phantom", "vendor": "Wallet", "keys": ["phantom wallet"] }, { "name": "Crypto.com", "vendor": "Exchange", "keys": ["crypto com"] }, { "name": "KuCoin", "vendor": "Exchange", "keys": ["kucoin"] }, { "name": "Bitget", "vendor": "Exchange", "keys": ["bitget"] }, { "name": "Exodus", "vendor": "Wallet", "keys": ["exodus wallet"] }, { "name": "Ledger", "vendor": "Wallet", "keys": ["ledger wallet"] }, { "name": "Gemini", "vendor": "Exchange", "keys": ["gemini exchange"] }, { "name": "Blockchain.com", "vendor": "Wallet", "keys": ["blockchain com"] } ], "stats": { "WW": { "hhi": 0.189, "total": 9279210, "leader": "MEXC", "leaderShare": 32 }, "US": { "hhi": 0.311, "total": 2891300, "leader": "MEXC", "leaderShare": 42.2 }, "IN": { "hhi": 0.219, "total": 659760, "leader": "Binance", "leaderShare": 37.3 }, "GB": { "hhi": 0.199, "total": 442480, "leader": "MEXC", "leaderShare": 30.5 }, "CA": { "hhi": 0.301, "total": 408850, "leader": "MEXC", "leaderShare": 49.2 }, "AU": { "hhi": 0.165, "total": 184880, "leader": "MEXC", "leaderShare": 26.8 }, "DE": { "hhi": 0.144, "total": 379050, "leader": "MEXC", "leaderShare": 19.5 }, "FR": { "hhi": 0.187, "total": 347390, "leader": "Binance", "leaderShare": 31.7 }, "BR": { "hhi": 0.221, "total": 546180, "leader": "Binance", "leaderShare": 36.8 }, "MX": { "hhi": 0.673, "total": 675130, "leader": "MEXC", "leaderShare": 81.5 }, "ID": { "hhi": 0.184, "total": 458350, "leader": "Binance", "leaderShare": 36 }, "JP": { "hhi": 0.319, "total": 311750, "leader": "MetaMask", "leaderShare": 52.9 }, "KR": { "hhi": 0.195, "total": 171570, "leader": "OKX", "leaderShare": 28.9 }, "IT": { "hhi": 0.16, "total": 198610, "leader": "Binance", "leaderShare": 24.9 }, "ES": { "hhi": 0.189, "total": 310560, "leader": "Binance", "leaderShare": 29.1 }, "NL": { "hhi": 0.152, "total": 171330, "leader": "MEXC", "leaderShare": 28.9 }, "TR": { "hhi": 0.477, "total": 441900, "leader": "Binance", "leaderShare": 68.1 }, "VN": { "hhi": 0.247, "total": 323720, "leader": "Binance", "leaderShare": 41.7 }, "PL": { "hhi": 0.219, "total": 224230, "leader": "Binance", "leaderShare": 40.4 }, "SG": { "hhi": 0.133, "total": 88550, "leader": "Binance", "leaderShare": 25.1 }, "SA": { "hhi": 0.306, "total": 43620, "leader": "Binance", "leaderShare": 50.9 } }, "series": { "WW": [ { "name": "MEXC", "vendor": "Exchange", "competition": "low", "avg": 2971500, "monthly": [ 3436800, 2591100, 2165000, 3176000, 3039500, 2779800, 2036200, 2875200, 5819000, 2919200, 2132400, 2657500 ], "mom": 24.6, "momentum": -28.2, "yoy": -22.7, "rank": 1, "share": 32, "reliable": true }, { "name": "Binance", "vendor": "Exchange", "competition": "medium", "avg": 1848700, "monthly": [ 2030700, 2275200, 2111200, 2104800, 2493000, 1932500, 1779800, 1799000, 1631400, 1428600, 1344600, 1344900 ], "mom": 0, "momentum": -21, "yoy": -33.8, "rank": 2, "share": 19.9, "reliable": true }, { "name": "Coinbase", "vendor": "Exchange", "competition": "low", "avg": 1632700, "monthly": [ 1535600, 2426200, 2166000, 2255900, 2076000, 1496500, 1227600, 1255400, 1360500, 1154200, 995700, 1022600 ], "mom": 2.7, "momentum": -17.5, "yoy": -33.4, "rank": 3, "share": 17.6, "reliable": true }, { "name": "Kraken", "vendor": 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