{
  "category": "seo",
  "label": "SEO tools",
  "unit": "SEO tool",
  "snapshot": "2026-06",
  "updated": "2026-07-07T09:53:02.840Z",
  "source": "Google Keyword Planner",
  "sourceNote": "Average monthly Google searches; Keyword Planner rounds volumes into bands.",
  "months": [
    "2025-06",
    "2025-07",
    "2025-08",
    "2025-09",
    "2025-10",
    "2025-11",
    "2025-12",
    "2026-01",
    "2026-02",
    "2026-03",
    "2026-04",
    "2026-05"
  ],
  "countries": [
    {
      "code": "WW",
      "name": "Worldwide"
    },
    {
      "code": "US",
      "name": "United States"
    },
    {
      "code": "IN",
      "name": "India"
    },
    {
      "code": "GB",
      "name": "United Kingdom"
    },
    {
      "code": "CA",
      "name": "Canada"
    },
    {
      "code": "AU",
      "name": "Australia"
    },
    {
      "code": "DE",
      "name": "Germany"
    },
    {
      "code": "FR",
      "name": "France"
    },
    {
      "code": "BR",
      "name": "Brazil"
    },
    {
      "code": "MX",
      "name": "Mexico"
    },
    {
      "code": "ID",
      "name": "Indonesia"
    },
    {
      "code": "JP",
      "name": "Japan"
    },
    {
      "code": "KR",
      "name": "South Korea"
    },
    {
      "code": "IT",
      "name": "Italy"
    },
    {
      "code": "ES",
      "name": "Spain"
    },
    {
      "code": "NL",
      "name": "Netherlands"
    },
    {
      "code": "TR",
      "name": "Turkey"
    },
    {
      "code": "VN",
      "name": "Vietnam"
    },
    {
      "code": "PL",
      "name": "Poland"
    },
    {
      "code": "SG",
      "name": "Singapore"
    },
    {
      "code": "SA",
      "name": "Saudi Arabia"
    }
  ],
  "brands": [
    {
      "name": "Google Search Console",
      "vendor": "Free · Google",
      "keys": ["google search console"]
    },
    {
      "name": "Semrush",
      "vendor": "All-in-one",
      "keys": ["semrush"]
    },
    {
      "name": "Ahrefs",
      "vendor": "All-in-one",
      "keys": ["ahrefs"]
    },
    {
      "name": "Similarweb",
      "vendor": "Traffic analytics",
      "keys": ["similarweb"]
    },
    {
      "name": "Ubersuggest",
      "vendor": "Keyword research",
      "keys": ["ubersuggest"]
    },
    {
      "name": "AnswerThePublic",
      "vendor": "Keyword research",
      "keys": ["answerthepublic"]
    },
    {
      "name": "Screaming Frog",
      "vendor": "Crawler",
      "keys": ["screaming frog"]
    },
    {
      "name": "Moz",
      "vendor": "All-in-one",
      "keys": ["moz"]
    },
    {
      "name": "GTmetrix",
      "vendor": "Page speed",
      "keys": ["gtmetrix"]
    },
    {
      "name": "SE Ranking",
      "vendor": "Rank tracking",
      "keys": ["se ranking"]
    },
    {
      "name": "SpyFu",
      "vendor": "Competitor research",
      "keys": ["spyfu"]
    },
    {
      "name": "Surfer SEO",
      "vendor": "Content SEO",
      "keys": ["surfer seo"]
    },
    {
      "name": "BrightEdge",
      "vendor": "Enterprise",
      "keys": ["brightedge"]
    },
    {
      "name": "Yoast",
      "vendor": "WordPress plugin",
      "keys": ["yoast"]
    },
    {
      "name": "Rank Math",
      "vendor": "WordPress plugin",
      "keys": ["rank math"]
    },
    {
      "name": "Mangools",
      "vendor": "Keyword research",
      "keys": ["mangools"]
    }
  ],
  "stats": {
    "WW": {
      "hhi": 0.331,
      "total": 3690550,
      "leader": "Google Search Console",
      "leaderShare": 54.6
    },
    "US": {
      "hhi": 0.341,
      "total": 662600,
      "leader": "Google Search Console",
      "leaderShare": 55.5
    },
    "IN": {
      "hhi": 0.348,
      "total": 977000,
      "leader": "Google Search Console",
      "leaderShare": 56.3
    },
    "GB": {
      "hhi": 0.282,
      "total": 224590,
      "leader": "Google Search Console",
      "leaderShare": 49
    },
    "CA": {
      "hhi": 0.388,
      "total": 122590,
      "leader": "Google Search Console",
      "leaderShare": 60.4
    },
    "AU": {
      "hhi": 0.341,
      "total": 88990,
      "leader": "Google Search Console",
      "leaderShare": 55.6
    },
    "DE": {
      "hhi": 0.324,
      "total": 209470,
      "leader": "Google Search Console",
      "leaderShare": 52.5
    },
    "FR": {
      "hhi": 0.305,
      "total": 243710,
      "leader": "Google Search Console",
      "leaderShare": 45.1
    },
    "BR": {
      "hhi": 0.204,
      "total": 167200,
      "leader": "Google Search Console",
      "leaderShare": 36.2
    },
    "MX": {
      "hhi": 0.251,
      "total": 41240,
      "leader": "Google Search Console",
      "leaderShare": 43.9
    },
    "ID": {
      "hhi": 0.395,
      "total": 121730,
      "leader": "Google Search Console",
      "leaderShare": 60.8
    },
    "JP": {
      "hhi": 0.301,
      "total": 100290,
      "leader": "Google Search Console",
      "leaderShare": 49.4
    },
    "KR": {
      "hhi": 0.36,
      "total": 21350,
      "leader": "Google Search Console",
      "leaderShare": 56.7
    },
    "IT": {
      "hhi": 0.423,
      "total": 117220,
      "leader": "Google Search Console",
      "leaderShare": 63.1
    },
    "ES": {
      "hhi": 0.365,
      "total": 158310,
      "leader": "Google Search Console",
      "leaderShare": 57.2
    },
    "NL": {
      "hhi": 0.346,
      "total": 87220,
      "leader": "Google Search Console",
      "leaderShare": 56.8
    },
    "TR": {
      "hhi": 0.389,
      "total": 83090,
      "leader": "Google Search Console",
      "leaderShare": 59.6
    },
    "VN": {
      "hhi": 0.418,
      "total": 97980,
      "leader": "Google Search Console",
      "leaderShare": 61.7
    },
    "PL": {
      "hhi": 0.467,
      "total": 109950,
      "leader": "Google Search Console",
      "leaderShare": 67.3
    },
    "SG": {
      "hhi": 0.316,
      "total": 34970,
      "leader": "Google Search Console",
      "leaderShare": 51.8
    },
    "SA": {
      "hhi": 0.364,
      "total": 21050,
      "leader": "Google Search Console",
      "leaderShare": 57.5
    }
  },
  "series": {
    "WW": [
      {
        "name": "Google Search Console",
        "vendor": "Free · Google",
        "competition": "low",
        "avg": 2013900,
        "monthly": [
          1835700, 1913400, 1843900, 1902700, 1838700, 1801100, 1792200, 2029300, 2006200, 2456000,
          2450000, 2472200
        ],
        "mom": 0.9,
        "momentum": 26.6,
        "yoy": 34.7,
        "rank": 1,
        "share": 54.6,
        "reliable": true
      },
      {
        "name": "Semrush",
        "vendor": "All-in-one",
        "competition": "medium",
        "avg": 520000,
        "monthly": [
          586400, 602300, 516500, 554100, 535400, 539600, 458600, 506700, 483300, 537300, 511600,
          464300
        ],
        "mom": -9.2,
        "momentum": 4.5,
        "yoy": -20.8,
        "rank": 2,
        "share": 14.1,
        "reliable": true
      },
      {
        "name": "Similarweb",
        "vendor": "Traffic analytics",
        "competition": "medium",
        "avg": 239000,
        "monthly": [
          273000, 282800, 247100, 241000, 248300, 215600, 203700, 238100, 206600, 288900, 250700,
          203100
        ],
        "mom": -19,
        "momentum": 14.5,
        "yoy": -25.6,
        "rank": 3,
        "share": 6.5,
        "reliable": true
      },
      {
        "name": "Ahrefs",
        "vendor": "All-in-one",
        "competition": "low",
        "avg": 223900,
        "monthly": [
          246100, 250000, 237400, 249300, 243100, 214300, 147380, 211900, 198800, 232300, 210600,
          205480
        ],
        "mom": -2.4,
        "momentum": 16.2,
        "yoy": -16.5,
        "rank": 4,
        "share": 6.1,
        "reliable": true
      },
      {
        "name": "Ubersuggest",
        "vendor": "Keyword research",
        "competition": "medium",
        "avg": 176640,
        "monthly": [
          216600, 231180, 196340, 208240, 183050, 170410, 150570, 168040, 155200, 170760, 165500,
          138260
        ],
        "mom": -16.5,
        "momentum": 0.1,
        "yoy": -36.2,
        "rank": 5,
        "share": 4.8,
        "reliable": true
      },
      {
        "name": "AnswerThePublic",
        "vendor": "Keyword research",
        "competition": "low",
        "avg": 122600,
        "monthly": [
          134440, 137260, 116370, 122540, 120450, 127900, 114410, 140100, 140790, 125520, 126520,
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        "mom": -18.4,
        "momentum": -10.1,
        "yoy": -23.2,
        "rank": 6,
        "share": 3.3,
        "reliable": true
      },
      {
        "name": "Moz",
        "vendor": "All-in-one",
        "competition": "medium",
        "avg": 100780,
        "monthly": [
          103830, 116300, 102590, 105330, 102950, 105110, 112350, 99770, 89300, 89490, 93470, 88840
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        "mom": -5,
        "momentum": -9.8,
        "yoy": -14.4,
        "rank": 7,
        "share": 2.7,
        "reliable": true
      },
      {
        "name": "GTmetrix",
        "vendor": "Page speed",
        "competition": "low",
        "avg": 86850,
        "monthly": [
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        "mom": -6.9,
        "momentum": -2.7,
        "yoy": -24.8,
        "rank": 8,
        "share": 2.4,
        "reliable": true
      },
      {
        "name": "Screaming Frog",
        "vendor": "Crawler",
        "competition": "low",
        "avg": 56220,
        "monthly": [
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        "mom": -8.1,
        "momentum": 7.6,
        "yoy": -15.5,
        "rank": 9,
        "share": 1.5,
        "reliable": true
      },
      {
        "name": "SE Ranking",
        "vendor": "Rank tracking",
        "competition": "medium",
        "avg": 50380,
        "monthly": [
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        "mom": 133.2,
        "momentum": 49.7,
        "yoy": 150,
        "rank": 10,
        "share": 1.4,
        "reliable": true
      },
      {
        "name": "Surfer SEO",
        "vendor": "Content SEO",
        "competition": "medium",
        "avg": 29500,
        "monthly": [
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        "mom": -11,
        "momentum": 0.9,
        "yoy": -38,
        "rank": 11,
        "share": 0.8,
        "reliable": true
      },
      {
        "name": "SpyFu",
        "vendor": "Competitor research",
        "competition": "medium",
        "avg": 22130,
        "monthly": [
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        "mom": -1.8,
        "momentum": 3.7,
        "yoy": -25.7,
        "rank": 12,
        "share": 0.6,
        "reliable": true
      },
      {
        "name": "Rank Math",
        "vendor": "WordPress plugin",
        "competition": "low",
        "avg": 17650,
        "monthly": [
          18670, 19190, 17020, 17820, 18310, 18940, 16250, 16980, 16860, 17600, 16310, 15390
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        "mom": -5.6,
        "momentum": -1.6,
        "yoy": -17.6,
        "rank": 13,
        "share": 0.5,
        "reliable": false
      },
      {
        "name": "Yoast",
        "vendor": "WordPress plugin",
        "competition": "medium",
        "avg": 10640,
        "monthly": [
          11240, 12450, 10390, 11290, 10330, 11710, 9730, 11400, 11120, 10850, 9380, 8980
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        "mom": -4.3,
        "momentum": -9.4,
        "yoy": -20.1,
        "rank": 14,
        "share": 0.3,
        "reliable": false
      },
      {
        "name": "Mangools",
        "vendor": "Keyword research",
        "competition": "medium",
        "avg": 10240,
        "monthly": [9040, 9960, 8850, 10130, 9180, 10880, 10410, 11770, 9460, 9300, 8750, 8970],
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        "momentum": -14.6,
        "yoy": -0.8,
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        "share": 0.3,
        "reliable": false
      },
      {
        "name": "BrightEdge",
        "vendor": "Enterprise",
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        "avg": 10120,
        "monthly": [11090, 10720, 8620, 10140, 9640, 7350, 7730, 8200, 10200, 14900, 9500, 8620],
        "mom": -9.3,
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        "yoy": -22.3,
        "rank": 16,
        "share": 0.3,
        "reliable": false
      }
    ],
    "US": [
      {
        "name": "Google Search Console",
        "vendor": "Free · Google",
        "competition": "low",
        "avg": 368000,
        "monthly": [
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        ],
        "mom": 0,
        "momentum": 30.2,
        "yoy": 49.5,
        "rank": 1,
        "share": 55.5,
        "reliable": true
      },
      {
        "name": "Semrush",
        "vendor": "All-in-one",
        "competition": "medium",
        "avg": 90500,
        "monthly": [
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        "mom": -18.2,
        "momentum": 6.9,
        "yoy": -18.2,
        "rank": 2,
        "share": 13.7,
        "reliable": true
      },
      {
        "name": "Ahrefs",
        "vendor": "All-in-one",
        "competition": "low",
        "avg": 49500,
        "monthly": [
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        "mom": 22.2,
        "momentum": 22.3,
        "yoy": 0,
        "rank": 3,
        "share": 7.5,
        "reliable": true
      },
      {
        "name": "Similarweb",
        "vendor": "Traffic analytics",
        "competition": "medium",
        "avg": 49500,
        "monthly": [
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        "mom": -18.2,
        "momentum": 10.4,
        "yoy": -18.2,
        "rank": 4,
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        "reliable": true
      },
      {
        "name": "Ubersuggest",
        "vendor": "Keyword research",
        "competition": "medium",
        "avg": 18100,
        "monthly": [
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        "mom": -18.2,
        "momentum": 0,
        "yoy": -33.3,
        "rank": 5,
        "share": 2.7,
        "reliable": false
      },
      {
        "name": "AnswerThePublic",
        "vendor": "Keyword research",
        "competition": "low",
        "avg": 18100,
        "monthly": [
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        "momentum": 0,
        "yoy": -18.5,
        "rank": 6,
        "share": 2.7,
        "reliable": false
      },
      {
        "name": "Screaming Frog",
        "vendor": "Crawler",
        "competition": "low",
        "avg": 12100,
        "monthly": [
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        "momentum": 14.9,
        "yoy": -18.2,
        "rank": 7,
        "share": 1.8,
        "reliable": false
      },
      {
        "name": "Moz",
        "vendor": "All-in-one",
        "competition": "low",
        "avg": 9900,
        "monthly": [12100, 12100, 12100, 12100, 12100, 9900, 8100, 9900, 8100, 9900, 8100, 9900],
        "mom": 22.2,
        "momentum": 6.9,
        "yoy": -18.2,
        "rank": 8,
        "share": 1.5,
        "reliable": false
      },
      {
        "name": "GTmetrix",
        "vendor": "Page speed",
        "competition": "low",
        "avg": 9900,
        "monthly": [9900, 12100, 12100, 12100, 9900, 9900, 9900, 9900, 9900, 9900, 9900, 8100],
        "mom": -18.2,
        "momentum": -6.1,
        "yoy": -18.2,
        "rank": 9,
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        "reliable": false
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      {
        "name": "SE Ranking",
        "vendor": "Rank tracking",
        "competition": "medium",
        "avg": 8100,
        "monthly": [6600, 5400, 6600, 27100, 8100, 6600, 6600, 6600, 5400, 5400, 5400, 5400],
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        "momentum": -12.9,
        "yoy": -18.2,
        "rank": 10,
        "share": 1.2,
        "reliable": false
      },
      {
        "name": "SpyFu",
        "vendor": "Competitor research",
        "competition": "medium",
        "avg": 8100,
        "monthly": [9900, 9900, 8100, 9900, 8100, 6600, 6600, 8100, 8100, 8100, 8100, 8100],
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        "momentum": 6.6,
        "yoy": -18.2,
        "rank": 11,
        "share": 1.2,
        "reliable": false
      },
      {
        "name": "Surfer SEO",
        "vendor": "Content SEO",
        "competition": "low",
        "avg": 6600,
        "monthly": [9900, 8100, 8100, 8100, 8100, 6600, 5400, 5400, 5400, 6600, 5400, 5400],
        "mom": 0,
        "momentum": 7.4,
        "yoy": -45.5,
        "rank": 12,
        "share": 1,
        "reliable": false
      },
      {
        "name": "BrightEdge",
        "vendor": "Enterprise",
        "competition": "low",
        "avg": 5400,
        "monthly": [5400, 5400, 4400, 5400, 5400, 3600, 4400, 4400, 4400, 6600, 5400, 4400],
        "mom": -18.5,
        "momentum": 24.2,
        "yoy": -18.5,
        "rank": 13,
        "share": 0.8,
        "reliable": false
      },
      {
        "name": "Yoast",
        "vendor": "WordPress plugin",
        "competition": "low",
        "avg": 3600,
        "monthly": [3600, 4400, 3600, 3600, 2900, 3600, 2900, 3600, 3600, 3600, 2900, 2900],
        "mom": 0,
        "momentum": -6.9,
        "yoy": -19.4,
        "rank": 14,
        "share": 0.5,
        "reliable": false
      },
      {
        "name": "Rank Math",
        "vendor": "WordPress plugin",
        "competition": "low",
        "avg": 3600,
        "monthly": [3600, 3600, 3600, 3600, 3600, 3600, 2900, 3600, 3600, 3600, 3600, 2900],
        "mom": -19.4,
        "momentum": 0,
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        "rank": 15,
        "share": 0.5,
        "reliable": false
      },
      {
        "name": "Mangools",
        "vendor": "Keyword research",
        "competition": "medium",
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        "monthly": [1300, 1300, 1300, 1600, 1300, 1600, 1600, 1600, 1600, 1600, 1300, 1900],
        "mom": 46.2,
        "momentum": 0,
        "yoy": 46.2,
        "rank": 16,
        "share": 0.2,
        "reliable": false
      }
    ],
    "IN": [
      {
        "name": "Google Search Console",
        "vendor": "Free · Google",
        "competition": "low",
        "avg": 550000,
        "monthly": [
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          673000
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        "yoy": 22.4,
        "rank": 1,
        "share": 56.3,
        "reliable": true
      },
      {
        "name": "Semrush",
        "vendor": "All-in-one",
        "competition": "low",
        "avg": 135000,
        "monthly": [
          165000, 165000, 135000, 135000, 110000, 135000, 135000, 135000, 135000, 135000, 135000,
          135000
        ],
        "mom": 0,
        "momentum": 0,
        "yoy": -18.2,
        "rank": 2,
        "share": 13.8,
        "reliable": true
      },
      {
        "name": "Ahrefs",
        "vendor": "All-in-one",
        "competition": "low",
        "avg": 60500,
        "monthly": [
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        ],
        "mom": -18.2,
        "momentum": 13.3,
        "yoy": -33.1,
        "rank": 3,
        "share": 6.2,
        "reliable": true
      },
      {
        "name": "Ubersuggest",
        "vendor": "Keyword research",
        "competition": "low",
        "avg": 60500,
        "monthly": [
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