{
  "category": "seo",
  "label": "SEO tools",
  "unit": "SEO tool",
  "snapshot": "2026-09",
  "updated": "2026-10-07T08:55:31.018Z",
  "source": "Google Keyword Planner",
  "sourceNote": "Average monthly Google searches; Keyword Planner rounds volumes into bands.",
  "months": [
    "2025-09",
    "2025-10",
    "2025-11",
    "2025-12",
    "2026-01",
    "2026-02",
    "2026-03",
    "2026-04",
    "2026-05",
    "2026-06",
    "2026-07",
    "2026-08"
  ],
  "countries": [
    {
      "code": "WW",
      "name": "Worldwide"
    },
    {
      "code": "US",
      "name": "United States"
    },
    {
      "code": "IN",
      "name": "India"
    },
    {
      "code": "GB",
      "name": "United Kingdom"
    },
    {
      "code": "CA",
      "name": "Canada"
    },
    {
      "code": "AU",
      "name": "Australia"
    },
    {
      "code": "DE",
      "name": "Germany"
    },
    {
      "code": "FR",
      "name": "France"
    },
    {
      "code": "BR",
      "name": "Brazil"
    },
    {
      "code": "MX",
      "name": "Mexico"
    },
    {
      "code": "ID",
      "name": "Indonesia"
    },
    {
      "code": "JP",
      "name": "Japan"
    },
    {
      "code": "KR",
      "name": "South Korea"
    },
    {
      "code": "IT",
      "name": "Italy"
    },
    {
      "code": "ES",
      "name": "Spain"
    },
    {
      "code": "NL",
      "name": "Netherlands"
    },
    {
      "code": "TR",
      "name": "Turkey"
    },
    {
      "code": "VN",
      "name": "Vietnam"
    },
    {
      "code": "PL",
      "name": "Poland"
    },
    {
      "code": "SG",
      "name": "Singapore"
    },
    {
      "code": "SA",
      "name": "Saudi Arabia"
    }
  ],
  "brands": [
    {
      "name": "Google Search Console",
      "vendor": "Free · Google",
      "keys": ["google search console"]
    },
    {
      "name": "Semrush",
      "vendor": "All-in-one",
      "keys": ["semrush"]
    },
    {
      "name": "Ahrefs",
      "vendor": "All-in-one",
      "keys": ["ahrefs"]
    },
    {
      "name": "Similarweb",
      "vendor": "Traffic analytics",
      "keys": ["similarweb"]
    },
    {
      "name": "Ubersuggest",
      "vendor": "Keyword research",
      "keys": ["ubersuggest"]
    },
    {
      "name": "AnswerThePublic",
      "vendor": "Keyword research",
      "keys": ["answerthepublic"]
    },
    {
      "name": "Screaming Frog",
      "vendor": "Crawler",
      "keys": ["screaming frog"]
    },
    {
      "name": "Moz",
      "vendor": "All-in-one",
      "keys": ["moz"]
    },
    {
      "name": "GTmetrix",
      "vendor": "Page speed",
      "keys": ["gtmetrix"]
    },
    {
      "name": "SE Ranking",
      "vendor": "Rank tracking",
      "keys": ["se ranking"]
    },
    {
      "name": "SpyFu",
      "vendor": "Competitor research",
      "keys": ["spyfu"]
    },
    {
      "name": "Surfer SEO",
      "vendor": "Content SEO",
      "keys": ["surfer seo"]
    },
    {
      "name": "BrightEdge",
      "vendor": "Enterprise",
      "keys": ["brightedge"]
    },
    {
      "name": "Yoast",
      "vendor": "WordPress plugin",
      "keys": ["yoast"]
    },
    {
      "name": "Rank Math",
      "vendor": "WordPress plugin",
      "keys": ["rank math"]
    },
    {
      "name": "Mangools",
      "vendor": "Keyword research",
      "keys": ["mangools"]
    }
  ],
  "stats": {
    "WW": {
      "hhi": 0.383,
      "total": 3949100,
      "leader": "Google Search Console",
      "leaderShare": 59.7
    },
    "US": {
      "hhi": 0.4,
      "total": 735900,
      "leader": "Google Search Console",
      "leaderShare": 61.1
    },
    "IN": {
      "hhi": 0.413,
      "total": 1080000,
      "leader": "Google Search Console",
      "leaderShare": 62.3
    },
    "GB": {
      "hhi": 0.353,
      "total": 236690,
      "leader": "Google Search Console",
      "leaderShare": 57
    },
    "CA": {
      "hhi": 0.445,
      "total": 138700,
      "leader": "Google Search Console",
      "leaderShare": 65.2
    },
    "AU": {
      "hhi": 0.404,
      "total": 98350,
      "leader": "Google Search Console",
      "leaderShare": 61.5
    },
    "DE": {
      "hhi": 0.335,
      "total": 205540,
      "leader": "Google Search Console",
      "leaderShare": 53.5
    },
    "FR": {
      "hhi": 0.344,
      "total": 265080,
      "leader": "Google Search Console",
      "leaderShare": 50.9
    },
    "BR": {
      "hhi": 0.243,
      "total": 171870,
      "leader": "Google Search Console",
      "leaderShare": 43.1
    },
    "MX": {
      "hhi": 0.302,
      "total": 43340,
      "leader": "Google Search Console",
      "leaderShare": 51.2
    },
    "ID": {
      "hhi": 0.415,
      "total": 118450,
      "leader": "Google Search Console",
      "leaderShare": 62.5
    },
    "JP": {
      "hhi": 0.362,
      "total": 107540,
      "leader": "Google Search Console",
      "leaderShare": 56.3
    },
    "KR": {
      "hhi": 0.419,
      "total": 23760,
      "leader": "Google Search Console",
      "leaderShare": 62.3
    },
    "IT": {
      "hhi": 0.438,
      "total": 115050,
      "leader": "Google Search Console",
      "leaderShare": 64.3
    },
    "ES": {
      "hhi": 0.387,
      "total": 151550,
      "leader": "Google Search Console",
      "leaderShare": 59.7
    },
    "NL": {
      "hhi": 0.361,
      "total": 85270,
      "leader": "Google Search Console",
      "leaderShare": 58.1
    },
    "TR": {
      "hhi": 0.441,
      "total": 94000,
      "leader": "Google Search Console",
      "leaderShare": 64.4
    },
    "VN": {
      "hhi": 0.466,
      "total": 112000,
      "leader": "Google Search Console",
      "leaderShare": 66.1
    },
    "PL": {
      "hhi": 0.484,
      "total": 107890,
      "leader": "Google Search Console",
      "leaderShare": 68.6
    },
    "SG": {
      "hhi": 0.381,
      "total": 37670,
      "leader": "Google Search Console",
      "leaderShare": 58.9
    },
    "SA": {
      "hhi": 0.383,
      "total": 20450,
      "leader": "Google Search Console",
      "leaderShare": 59.2
    }
  },
  "series": {
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      {
        "name": "Google Search Console",
        "vendor": "Free · Google",
        "competition": "low",
        "avg": 2356300,
        "monthly": [
          1902700, 1838700, 1801100, 1792200, 2029300, 2006200, 2456000, 2450000, 2472200, 2817100,
          2841000, 2933600
        ],
        "mom": 3.3,
        "momentum": 16.4,
        "yoy": 54.2,
        "rank": 1,
        "share": 59.7,
        "reliable": true
      },
      {
        "name": "Semrush",
        "vendor": "All-in-one",
        "competition": "medium",
        "avg": 500700,
        "monthly": [
          554100, 535400, 539600, 458600, 506700, 483300, 537300, 511600, 464300, 460100, 442100,
          417200
        ],
        "mom": -5.6,
        "momentum": -12.8,
        "yoy": -24.7,
        "rank": 2,
        "share": 12.7,
        "reliable": true
      },
      {
        "name": "Ahrefs",
        "vendor": "All-in-one",
        "competition": "medium",
        "avg": 233500,
        "monthly": [
          268400, 262000, 227000, 161400, 235900, 211100, 249400, 234100, 219700, 214400, 207200,
          192400
        ],
        "mom": -7.1,
        "momentum": -12.7,
        "yoy": -28.3,
        "rank": 3,
        "share": 5.9,
        "reliable": true
      },
      {
        "name": "Similarweb",
        "vendor": "Traffic analytics",
        "competition": "medium",
        "avg": 225500,
        "monthly": [
          241000, 248300, 215600, 203700, 238100, 206600, 288900, 250700, 203100, 186700, 179700,
          170000
        ],
        "mom": -5.4,
        "momentum": -27.8,
        "yoy": -29.5,
        "rank": 4,
        "share": 5.7,
        "reliable": true
      },
      {
        "name": "Ubersuggest",
        "vendor": "Keyword research",
        "competition": "low",
        "avg": 145980,
        "monthly": [
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        "mom": -15,
        "momentum": -23.6,
        "yoy": -49.7,
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        "share": 3.7,
        "reliable": true
      },
      {
        "name": "AnswerThePublic",
        "vendor": "Keyword research",
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        "avg": 117530,
        "monthly": [
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        "mom": -16,
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        "rank": 6,
        "share": 3,
        "reliable": true
      },
      {
        "name": "Moz",
        "vendor": "All-in-one",
        "competition": "medium",
        "avg": 99650,
        "monthly": [
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        "momentum": -3.7,
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        "rank": 7,
        "share": 2.5,
        "reliable": true
      },
      {
        "name": "GTmetrix",
        "vendor": "Page speed",
        "competition": "low",
        "avg": 74120,
        "monthly": [
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        "mom": -6.3,
        "momentum": -21.3,
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        "rank": 8,
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        "reliable": true
      },
      {
        "name": "Screaming Frog",
        "vendor": "Crawler",
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        "avg": 55920,
        "monthly": [
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        "mom": -9.8,
        "momentum": -5.8,
        "yoy": -15.5,
        "rank": 9,
        "share": 1.4,
        "reliable": true
      },
      {
        "name": "SE Ranking",
        "vendor": "Rank tracking",
        "competition": "medium",
        "avg": 49150,
        "monthly": [
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        "momentum": -46.7,
        "yoy": -68.8,
        "rank": 10,
        "share": 1.2,
        "reliable": true
      },
      {
        "name": "Surfer SEO",
        "vendor": "Content SEO",
        "competition": "medium",
        "avg": 25110,
        "monthly": [
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        "mom": -15.1,
        "momentum": -39.8,
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        "rank": 11,
        "share": 0.6,
        "reliable": true
      },
      {
        "name": "SpyFu",
        "vendor": "Competitor research",
        "competition": "medium",
        "avg": 21630,
        "monthly": [
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        "momentum": -13.5,
        "yoy": -39.3,
        "rank": 12,
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        "reliable": true
      },
      {
        "name": "Rank Math",
        "vendor": "WordPress plugin",
        "competition": "medium",
        "avg": 15950,
        "monthly": [
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        "momentum": -15,
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      },
      {
        "name": "Yoast",
        "vendor": "WordPress plugin",
        "competition": "medium",
        "avg": 9700,
        "monthly": [11290, 10330, 11680, 9730, 11370, 11120, 10850, 9380, 8980, 9120, 8720, 8090],
        "mom": -7.2,
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        "reliable": false
      },
      {
        "name": "Mangools",
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        "avg": 9280,
        "monthly": [10120, 9180, 10880, 10410, 11770, 9460, 9300, 8750, 8970, 8080, 8050, 7670],
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        "momentum": -11.9,
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      },
      {
        "name": "BrightEdge",
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      }
    ],
    "US": [
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        "name": "Google Search Console",
        "vendor": "Free · Google",
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        "avg": 450000,
        "monthly": [
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        "momentum": 22.2,
        "yoy": 49.5,
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        "reliable": true
      },
      {
        "name": "Semrush",
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        "competition": "medium",
        "avg": 90500,
        "monthly": [
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        "rank": 2,
        "share": 12.3,
        "reliable": true
      },
      {
        "name": "Ahrefs",
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        "competition": "medium",
        "avg": 49500,
        "monthly": [
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        "momentum": -18.2,
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        "reliable": true
      },
      {
        "name": "Similarweb",
        "vendor": "Traffic analytics",
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        "avg": 49500,
        "monthly": [
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      },
      {
        "name": "AnswerThePublic",
        "vendor": "Keyword research",
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        "avg": 18100,
        "monthly": [
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        "momentum": -28.2,
        "yoy": -33.1,
        "rank": 5,
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        "reliable": false
      },
      {
        "name": "Ubersuggest",
        "vendor": "Keyword research",
        "competition": "low",
        "avg": 14800,
        "monthly": [
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        "momentum": -27.8,
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        "rank": 6,
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        "reliable": false
      },
      {
        "name": "Screaming Frog",
        "vendor": "Crawler",
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        "yoy": -18.2,
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        "share": 1.6,
        "reliable": false
      },
      {
        "name": "Moz",
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        "rank": 8,
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        "reliable": false
      },
      {
        "name": "GTmetrix",
        "vendor": "Page speed",
        "competition": "low",
        "avg": 8100,
        "monthly": [12100, 9900, 9900, 9900, 9900, 9900, 9900, 9900, 8100, 6600, 6600, 6600],
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        "rank": 9,
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      {
        "name": "SE Ranking",
        "vendor": "Rank tracking",
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        "monthly": [27100, 8100, 6600, 6600, 6600, 5400, 5400, 5400, 5400, 5400, 5400, 4400],
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        "momentum": -6.2,
        "yoy": -83.8,
        "rank": 10,
        "share": 1.1,
        "reliable": false
      },
      {
        "name": "SpyFu",
        "vendor": "Competitor research",
        "competition": "medium",
        "avg": 8100,
        "monthly": [9900, 8100, 6600, 6600, 8100, 8100, 8100, 8100, 8100, 6600, 6600, 6600],
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        "rank": 11,
        "share": 1.1,
        "reliable": false
      },
      {
        "name": "Surfer SEO",
        "vendor": "Content SEO",
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        "avg": 5400,
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        "momentum": -42,
        "yoy": -64.2,
        "rank": 12,
        "share": 0.7,
        "reliable": false
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      {
        "name": "BrightEdge",
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        "avg": 4400,
        "monthly": [5400, 5400, 3600, 4400, 4400, 4400, 6600, 5400, 4400, 4400, 5400, 4400],
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        "momentum": -13.4,
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        "rank": 13,
        "share": 0.6,
        "reliable": false
      },
      {
        "name": "Yoast",
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        "competition": "medium",
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        "momentum": -7.4,
        "yoy": -19.4,
        "rank": 14,
        "share": 0.4,
        "reliable": false
      },
      {
        "name": "Rank Math",
        "vendor": "WordPress plugin",
        "competition": "medium",
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        "momentum": -7.4,
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        "rank": 15,
        "share": 0.4,
        "reliable": false
      },
      {
        "name": "Mangools",
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        "mom": 0,
        "momentum": -18.7,
        "yoy": -18.7,
        "rank": 16,
        "share": 0.2,
        "reliable": false
      }
    ],
    "IN": [
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        "name": "Google Search Console",
        "vendor": "Free · Google",
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        "monthly": [
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        "yoy": 49.6,
        "rank": 1,
        "share": 62.3,
        "reliable": true
      },
      {
        "name": "Semrush",
        "vendor": "All-in-one",
        "competition": "low",
        "avg": 135000,
        "monthly": [
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          135000
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        "rank": 2,
        "share": 12.5,
        "reliable": true
      },
      {
        "name": "Ahrefs",
        "vendor": "All-in-one",
        "competition": "low",
        "avg": 60500,
        "monthly": [
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        "momentum": 0,
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        "rank": 3,
        "share": 5.6,
        "reliable": true
      },
      {
        "name": "Ubersuggest",
        "vendor": "Keyword research",
        "competition": "low",
        "avg": 49500,
        "monthly": [
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