The recommended image size, in pixels, for every common placement on the major social platforms, from Instagram posts to YouTube thumbnails and LinkedIn banners, with the aspect ratio for each. Platforms adjust these occasionally, so double-check anything mission-critical, but these are the current standard sizes.

📄 Download the printable social media size cheat sheet (PDF)

A one-page printable cheat sheet of social media image sizes. → Download the social media size cheat sheet (PDF)

Instagram

Placement Size (px) Ratio
Profile picture 320 x 320 1:1
Square post 1080 x 1080 1:1
Portrait post 1080 x 1350 4:5
Landscape post 1080 x 566 1.91:1
Story / Reel 1080 x 1920 9:16

Facebook

Placement Size (px) Ratio
Profile picture 170 x 170 1:1
Cover photo 851 x 315 2.7:1
Shared post / link 1200 x 630 1.91:1
Story 1080 x 1920 9:16
Event cover 1920 x 1005 1.91:1

X (Twitter)

Placement Size (px) Ratio
Profile picture 400 x 400 1:1
Header / banner 1500 x 500 3:1
In-stream post image 1600 x 900 16:9

LinkedIn

Placement Size (px) Ratio
Profile picture 400 x 400 1:1
Personal background 1584 x 396 4:1
Company logo 300 x 300 1:1
Company cover 1128 x 191 5.9:1
Shared post image 1200 x 627 1.91:1

YouTube

Placement Size (px) Ratio
Channel icon 800 x 800 1:1
Channel banner 2560 x 1440 16:9
Banner safe area 1546 x 423 3.65:1
Thumbnail 1280 x 720 16:9

TikTok & Pinterest

Placement Size (px) Ratio
TikTok profile 200 x 200 1:1
TikTok video 1080 x 1920 9:16
Pinterest profile 165 x 165 1:1
Pinterest pin 1000 x 1500 2:3

Cleanor has free browser image resizer tools that crop and resize a photo to any of these sizes locally, so the image never leaves your device.

Frequently asked questions

What size should an Instagram post be? A square post is 1080 x 1080 px (1:1). A portrait post is 1080 x 1350 px (4:5), which takes up the most space in the feed. Stories and Reels are 1080 x 1920 px (9:16).

What is the best size for a YouTube thumbnail? YouTube thumbnails are 1280 x 720 px, a 16:9 ratio, with a minimum width of 640 px. Keep the file under 2 MB.

What size is a Facebook cover photo? A Facebook cover photo displays at 851 x 315 px on desktop. Upload at that size or larger with the same ratio to avoid cropping.

What size is a LinkedIn banner? A personal LinkedIn background (banner) is 1584 x 396 px (4:1). A company page cover is 1128 x 191 px.

Do these sizes change? Yes, platforms adjust recommended sizes from time to time and may crop differently across devices. These are the current standard dimensions; verify anything critical against the platform before publishing.