Does this upload files to a server?
No. File handling, renaming, preview, copying, and ZIP export all run locally in your browser. Originals are never uploaded.
What happens if the product name is empty?
The tool falls back to the original filenames, so you can safely inspect the batch before deciding on a final naming pattern.
Can I keep files unique across a batch?
Yes. You can add an index like -1, -2, -3 or keep a short suffix from the original names to avoid collisions.
Is the File Name SEO Generator free?
Yes. It is free to use, private, and fully client-side with no sign-up required.
Can I edit individual filenames?
Yes. The live preview supports a manual per-row override so you can fine-tune any single filename before downloading.
Does renaming image files actually help SEO?
It helps image search, modestly. Google has said it uses the file name along with alt text and surrounding page content to understand what an image shows. The effect is small next to alt text and page relevance, but it is nearly free and it compounds across a catalog, which is why marketplaces and CMS style guides keep asking for it.
What order should the words go in?
Most specific to least, and that is what the presets encode. Amazon listing runs brand, product, attributes, year. Shopify runs brand, product, attributes, then a custom suffix. Etsy leads with the product rather than the brand, because Etsy shoppers search for the object first. Pick the preset for the destination and the order takes care of itself.
Can I fix one file in the batch by hand?
Yes. Every row in the preview table can be edited individually, and your override is slugified with the same rules so you cannot accidentally introduce a space, an accent, or an uppercase letter. The rest of the batch keeps the generated name.
What do I get out of it?
Three things. A ZIP of the renamed files, ready to upload. A plain list of the new names, for pasting into a spreadsheet or a CMS. And an old-to-new mapping, which is what you need if the images are already live somewhere and you have to update references or set up redirects.
Are the images uploaded to be renamed?
No. The files are read in the browser and zipped in the browser, and the bytes are copied into the archive without ever being sent anywhere. That matters for a product catalog that is not public yet. The rename map and the names list are generated locally too.