Will it remove product, coupon, or routing params too?
No. UTM Cleaner removes only UTM parameters and leaves the rest of the query string intact, so the link keeps working.
Which UTM tags does it remove?
It removes the five standard tags: utm_source, utm_medium, utm_campaign, utm_term, and utm_content.
Should I use this instead of a broader parameter cleaner?
Use UTM Cleaner when you specifically want to strip campaign tags. Use a broader cleaner when you need full control over all query parameters.
Does it upload my URL to a server?
No. UTM Cleaner runs entirely in your browser. The link you paste is cleaned locally on your device and never uploaded.
Is it free?
Yes. UTM Cleaner is free to use with no account and no upload required.
Why is fbclid still in my cleaned URL?
Because this page is deliberately narrow: it removes the five utm_* parameters and nothing else, which keeps it safe to run on links that carry product, coupon, or routing params. Click IDs like fbclid and gclid are a separate class of tracking. Use the Remove URL Parameters tool with the tracking preset to strip those as well.
Does it remove utm_id too?
No. The removal list is the five classic keys. utm_id, utm_source_platform, and any other custom utm-prefixed key you have invented stay in the URL. Remove URL Parameters with a custom selection will let you tick them off individually.
Why does my cleaned URL look different beyond the missing UTMs?
The output is rebuilt from the parsed parameters rather than cut out of the original string. Kept keys and values are re-encoded, so a plus that meant a space becomes %20, and a fragment gets percent-encoded. The link resolves the same way, but the characters are not identical to the input.
Will it break a link that needs its query string to work?
Not unless the app depends on a utm_* key for something functional, which is rare and a bad idea. Every non-UTM parameter is preserved in its original order, so product IDs, variant selectors, and pagination params survive.
Is the URL sent to a server to be cleaned?
No. Parsing and rebuilding happen in your browser. The links people most want cleaned are the ones pasted out of an email or a personal referral, and those are exactly the ones that tend to carry an identifier you would rather not upload.
Should I strip UTMs before saving a link in documentation?
Yes, in most cases. A UTM-tagged link that ends up in an internal wiki, a README, or a support macro keeps attributing organic and internal traffic to whatever campaign originally produced it, which quietly inflates that campaign for months.