CleanorTools
SEO

Article Schema Builder

Details

How to use Article Schema Builder

What the tool does, how to run it, and what to expect from the result.

How to build Article JSON-LD

To use the Article Schema Builder, choose whether you are marking up an Article or a BlogPosting, then fill in the core fields such as headline, author, publisher, and publish date. The tool assembles a single valid JSON-LD block from those inputs as you go.

When the fields are complete, copy the generated markup and paste it into the head of your page or your CMS schema field. Everything is generated locally in your browser, so the content you enter never leaves your device.

  • Pick Article or BlogPosting
  • Fill headline, author, publisher, and dates
  • Copy the generated JSON-LD block

Why a builder beats a validator alone

Sometimes the problem is not validating schema you already have, it is generating a clean block in the first place. The Article Schema Builder handles that directly, giving you correct structure without hand-writing JSON-LD or copying from a half-matching example.

This pairs well with a markup preview or validator: use the builder to create the block, then validate it before publishing. The builder focuses on producing correct, copy-ready output rather than auditing existing markup.

Tips

Getting a better result out of Article Schema Builder

Specific settings and thresholds, not general advice.

  • The date fields are date pickers, so datePublished and dateModified come out as date-only values such as 2026-07-11, with no time and no timezone offset. Google prefers full ISO 8601 with an offset, so edit those two values by hand for anything time-sensitive.
  • The author is always written as a Person. If the byline is a company, change the author @type to Organization in the output. A brand name typed into a Person field is one of the most common Article schema mistakes.
  • Empty fields are dropped from the JSON entirely rather than emitted as empty strings. Build the block and then read the output, because what is missing is only visible there.
  • Google treats Article, NewsArticle and BlogPosting the same way in Search. This builder offers Article and BlogPosting, and choosing between them will not change how the page appears.
  • Google recommends a headline under 110 characters and images at least 1200 px wide. Neither is enforced here, and the image field takes a single URL string rather than an ImageObject with multiple crops, so add the extra ratios by hand if you want them.
Limits

What Article Schema Builder does not do

The honest boundary, so you do not lose time finding it yourself.

  • Offers Article and BlogPosting only. NewsArticle, TechArticle and the other subtypes are not in the dropdown.
  • Publisher is a name only. There is no logo ImageObject field.
  • The image field is one URL string, not an array or an ImageObject with width and height.
  • Does not read metadata from a live URL, and does not validate the result against Google's guidelines.
Reference

Terms used on this page

Short, plain-language definitions for the formats and settings above.

Web & SEOStructured data (schema markup)Structured data is machine-readable code, usually written in JSON-LD using the schema.org vocabulary, that labels what a page is about — an article, product, recipe, or FAQ. Search engines use it to understand content and to power rich results like star ratings and FAQ dropdowns.GeneralFiles & formatsJSONJSON (JavaScript Object Notation) is a lightweight, text-based format for storing and exchanging structured data as key/value pairs and ordered lists. It is human-readable, language-independent, and the default format for most web APIs and config files.General
At a glance

Who Article Schema Builder is for

A quick way to understand who this helps, what it solves, and where it connects next.

Best fit

SEO teams, content teams, founders, and publishers preparing article metadata without a CMS plugin.

Ideal for

Building one practical Article or BlogPosting schema block fast.

FAQ

Common questions

Short answers for the questions people usually have before trying a utility like this.

Can I choose BlogPosting instead of Article?

Yes. The Article Schema Builder supports both Article and BlogPosting schema types, so you can match the markup to the kind of page you are publishing.

Does this pull metadata from a live URL?

No. The builder stays form-based and local; you enter the fields manually and it generates JSON-LD in your browser without fetching a live page.

Is the Article Schema Builder free?

Yes. It is free to use with no signup, and the JSON-LD is generated entirely in your browser so nothing you enter is uploaded.

What do I do with the generated JSON-LD?

Copy the generated block and paste it into your page head or your CMS schema field. It is ready to use, and you can validate it with a structured-data testing tool before publishing.

Article or BlogPosting, which should I pick?

For Google Search it makes no practical difference; all Article subtypes are handled identically. BlogPosting is the more precise type for a dated post in a blog, and precision costs nothing, so use it there and use Article for evergreen pages. Do not spend time agonising over it.

Why does my published date have no time on it?

The form uses a native date input, which produces a date without a clock time or a timezone. For most articles that is fine. For news, where ordering matters, replace the value in the output with a full ISO 8601 string such as 2026-07-11T09:30:00+02:00 before you ship it.

Do I need a publisher logo?

The builder emits a publisher name without one, and that produces a valid block. Google's Article guidance treats publisher fields as recommended rather than required, and the old AMP-era logo requirement is gone. If another consumer of your schema wants a logo, add a logo ImageObject to the publisher object by hand.

Does the headline have to match the page title?

It should match the visible headline of the article, the H1 in most templates. Structured data that contradicts what a user sees is against Google's guidelines, and a headline field stuffed with keywords that appear nowhere on the page is exactly the case that rule was written for.

Where does the JSON-LD go?

Inside a script element with type set to application/ld+json, usually in the head. The builder gives you the JSON object; the script wrapper is yours to add. One Article block per article page is enough.

Is anything uploaded?

No. The schema is assembled in your browser from the fields you type. Nothing is sent anywhere, so drafting markup for an unpublished post is safe.

Recommendations

You Might Also Like

Nearby tools from the catalog that fit the same job or workflow.

FAQ
UtilitySEO

FAQ Schema Builder

Build FAQ JSON-LD

Build FAQPage JSON-LD locally from repeatable question and answer rows.

PROD
UtilitySEO

Product Schema Builder

Build product JSON-LD

Build one practical Product JSON-LD block locally for a single item page.

FSG
UtilitySEO

FAQ Schema Generator

SEO

Generate FAQPage JSON-LD structured data from a list of questions and answers to earn FAQ rich results. Free, in your browser, nothing is uploaded.

SMG
UtilitySEO

Schema Markup Generator

SEO

Generate schema.org JSON-LD structured data for Organization, Article, Product, LocalBusiness, and more. Free, in your browser, nothing is uploaded.

META
UtilitySEO

Meta Tag Generator

Generate SEO meta tags

Generate SEO meta tags including title, description, Open Graph, and Twitter cards. Free, in your browser, nothing is uploaded.

BOT
UtilitySEO

Robots.txt Generator

Generate robots.txt

Create a robots.txt file with user-agent rules, disallow and allow paths, and a sitemap. Free, in your browser, nothing is uploaded.

Cleanor app

Do it all on your device

Cleanor puts these tools in one app: compress and convert images, video, and audio, work with PDFs, and scan text right on your device. Plus free up storage and clear inbox clutter with Email Cleaner. Start with a free trial.

  • iPhone
  • Android
  • Macsoon
  • Windowssoon
Get it on the App StoreGet it on Google PlayAll platforms & pricing