Publishing

Bulk optimization

Details

How to use Bulk optimization

What the tool does, how to run it, and what to expect from the result.

How to optimize a batch of images

To optimize images, add up to 10 files to the batch image optimizer, let it compress and resize them with sensible settings, and download the lighter results one by one or all at once. Everything runs in your browser, so the images never leave your device and there is no upload queue to wait on.

This is most useful before publishing, when files are too heavy, the page builder feels slow, or an upload form rejects oversized images. Optimizing early keeps your images readable while cutting page weight, which helps load times and Core Web Vitals.

  • Website hero images and inline article visuals
  • CMS uploads and marketplace listings
  • Profile, product, and support images
  • Small publishing batches instead of one-off manual exports

Is the batch optimizer free and private?

Yes. The batch image optimizer is free with no sign-up, no watermark, and no cost per image. You can run as many batches as you need.

It is private because all compression and resizing happen client-side in your browser. Your images stay on your device and are never sent to a server, which makes it safe for client work, internal assets, and anything you would rather not upload.

How many images can it handle at once?

The optimizer handles up to 10 images per batch, a practical limit that keeps the tool responsive on normal laptops and phones since the work runs locally rather than on a server. For small publishing sets, this is usually all you need.

For very large batches or advanced formats, server-side processing can be more efficient, but for everyday website and upload work, browser-based optimization is faster, cheaper, and more private. Just add another batch when you have more files.

Tips

Getting a better result out of Bulk optimization

Specific settings and thresholds, not general advice.

  • Optimize after you resize, never before. Every pixel you remove first is a pixel the optimizer no longer has to encode, and resolution beats quality settings every time.
  • Convert format before you tune quality. Our benchmark measured AVIF at 37% smaller than JPEG at matched quality, which is a bigger win than any slider in any format.
  • 80 to 85 is the useful quality band for JPEG and WebP on photographs. Above 90 you are paying for invisible detail; below 70 the artefacts start to show.
  • Batch means the same settings for every file, so group by content. A folder of photographs and a folder of logos want completely different treatment.
  • Keep the originals. Optimization is a one-way door for lossy formats, and the source file is what you will need when the requirements change.
Limits

What Bulk optimization does not do

The honest boundary, so you do not lose time finding it yourself.

  • It does not resize. Optimizing and resizing are separate jobs by design.
  • It cannot recover quality from an already-compressed image.
  • It applies one setting to the whole batch, so mixed content needs more than one pass.
  • It does not edit or retouch.
Reference

Terms used on this page

Short, plain-language definitions for the formats and settings above.

At a glance

Who Bulk optimization is for

A quick way to understand who this helps, what it solves, and where it connects next.

Best fit

People preparing screenshots, product visuals, blog images, profile photos, and simple web assets

Ideal for

Batch image cleanup before uploading to websites, CMSs, forms, marketplaces, or support tools

FAQ

Common questions

Short answers for the questions people usually have before trying a utility like this.

Is the batch image optimizer free?

Yes. The batch image optimizer is completely free with no sign-up, no watermark, and no limit on how many batches you run.

Does it upload my images?

No. The optimizer runs entirely in your browser, so your images stay on your device and are never uploaded to a server.

How many images can I optimize at once?

You can optimize up to 10 images in a single batch, which keeps the tool fast and responsive on regular laptops and phones.

Will optimizing reduce image quality?

The optimizer aims for a strong balance, shrinking file size while keeping images visually clean and readable for web use.

Does it work on mobile?

Yes. It works in any modern mobile or desktop browser because all optimization happens locally on your device.

What is the right order: resize, convert, or compress?

Resize first, convert second, compress last. Resolution is the biggest lever, format is the second, and the quality slider is the smallest. Doing it in the other order wastes most of the saving.

What quality setting should I use for a batch?

80 to 85 for photographs in JPEG or WebP. Above 90 you pay for detail nobody sees; below 70 the artefacts become visible on skies, skin and flat colour.

Should I convert everything to AVIF?

If the destination takes it, it is the biggest single win available: our benchmark measured AVIF at 37% smaller than JPEG at matched quality. But email clients and older software still refuse it, so keep a fallback.

Can I optimize photos and logos in the same batch?

You can, but you should not. One setting is applied to every file, and photographs and flat graphics want opposite treatment. Split them into two passes.

Should I keep the original files?

Always. Lossy optimization is a one-way door, and the original is what you will need when the size requirement, the format or the platform changes.

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