Microsoft Store

Microsoft Store app promo video maker

Details

How to use Microsoft Store app promo video maker

What the tool does, how to run it, and what to expect from the result.

How to build a Microsoft Store app trailer from screenshots

The Store takes a video file plus a thumbnail image through Partner Center. This renders the video; the thumbnail is a separate asset you supply.

The clip is composed and encoded in your browser.

  • Upload 2 to 8 screenshots of the app, each under 12 MB.
  • Keep the landscape 1920 x 1080 canvas, since the Microsoft Store is desktop-first.
  • Leave motion on still with fade transitions so the UI reads clearly.
  • Render in a Chromium browser so the output is MP4 with H.264.
  • Prepare a separate thumbnail image, then upload both through Partner Center in the Store listing section.

Why landscape is usually the right starting point here

Desktop and cross-platform app promo work often benefits from a wider frame, because the interface itself is wider and the feature story tends to rely on more horizontal layout.

This page opens in that landscape context so the draft already feels closer to a desktop-app promo flow.

What this page should help with

It is useful for short desktop-app promo drafts, launch visuals, and internal review assets built from still screenshots rather than recorded footage.

  • Landscape desktop-app promo drafts
  • Screenshot-based feature walkthrough planning
  • Short local exports for store and launch review
  • Browser-only rendering with no server pipeline
Tips

Getting a better result out of Microsoft Store app promo video maker

Specific settings and thresholds, not general advice.

  • This page opens on the landscape 1920 x 1080 canvas, 10 seconds, still motion, fade transitions, at 30 fps. The Microsoft Store is a desktop-first surface and its listing media is landscape, so vertical is the wrong shape here.
  • Microsoft Store trailers are uploaded through Partner Center as a video file alongside a thumbnail image, which is a separate asset you also have to supply. Rendering the video is only half the job.
  • Still motion with fades is the right register for a desktop app listing. Slow zooms across a screenshot of a spreadsheet or a settings pane look like a stock-footage ad rather than like software.
  • The export is MP4 with H.264 baseline where the browser exposes WebCodecs, and WebM otherwise. Partner Center expects MP4, so render in a Chromium browser to avoid the WebM fallback.
  • The clip is silent. A desktop store trailer with no audio is acceptable but plain, and most Store listings that bother with a trailer add a voiceover.
Limits

What Microsoft Store app promo video maker does not do

The honest boundary, so you do not lose time finding it yourself.

  • It is not a Partner Center submission tool, and it does not produce the separate trailer thumbnail image the Store also requires.
  • No audio track.
  • It cannot record the app or capture the screen, which for a desktop app is exactly what a trailer usually needs.
  • The maximum duration is 15 seconds, shorter than most store trailers.
Reference

Terms used on this page

Short, plain-language definitions for the formats and settings above.

At a glance

Who Microsoft Store app promo video maker is for

A quick way to understand who this helps, what it solves, and where it connects next.

Best fit

Desktop and cross-platform app teams building landscape-first promo drafts for Microsoft Store, landing pages, and launch visuals

Ideal for

Turning screenshots into a short desktop-app promo draft that feels better suited to landscape interfaces and product walkthroughs

FAQ

Common questions

Short answers for the questions people usually have before trying a utility like this.

Is this only for Microsoft Store?

No. It is the same underlying app-promo tool, but the defaults and copy are tuned for landscape and desktop-app promo use.

Can I switch to portrait or square if needed?

Yes. The page opens with a landscape default, but the full canvas controls remain available once screenshots are loaded.

Does anything render on a server?

No. Preview and export stay local in the browser, with the final draft video rendered on the device.

How do I add a trailer to a Microsoft Store listing?

Through Partner Center, in the Store listing section, where you upload the video file and a matching thumbnail image. The thumbnail is a separate asset, and a missing one is a common reason a trailer does not appear.

What size should a Microsoft Store trailer be?

Landscape. This page defaults to 1920 x 1080 at 30 fps, which is the right shape for a desktop-first store. Check Partner Center for its current format and size ceiling.

Why is motion set to still by default?

Because a slow zoom across a screenshot of a desktop UI reads as advertising, not as software. Static frames with fades let the interface itself be the message.

Does the trailer need sound?

It is not required, and this tool exports a silent video track. Most Store trailers that get made add a voiceover, so plan on a separate audio pass if this is a public asset.

Can I record my app with this?

No. It animates static screenshots. For a desktop app, a screen recording of the software actually being used is almost always the stronger trailer.

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